Qualitative research is according to the professions off societal sciences such as for instance therapy, sociology, and you may anthropology. For this reason, the newest qualitative lookup procedures accommodate in-breadth and extra probing and you can questioning of participants considering its solutions. The interviewer/specialist plus tries to learn their desire and feelings. Focusing on how your readers helps make conclusion may help obtain conclusions when you look at the researching the market.

What is actually qualitative search?

This process is mostly about “what” some one believe and you may “why” they feel thus. (المزيد…)